Big Fig is a sustainable café on the Wānaka lakefront serving coffee, hot dishes, salads and baking. They specialise in ‘slow food, served fast’, bursting with flavour, made with love and ready to go. Founded by two sisters from a Kiwi Lebanese family, their service style allows everyone to come and choose what goes on their plate. They use no plastic in their food or drink offering and work constantly to reduce plastic in their system.

Wunderbaa’s support: 

• Development and execution of a social media marketing strategy and monthly calendar of relevant, engagement and timely social media content.

• Google Ads campaign to increase brand awareness and create leads.

• Development of a customised website providing information and insight into menus, catering options, gift card options, food blogs and job vacancies.

Results:

• Increased reach and engagement across social media channels 

• Increased sales through conversion of pre-qualified leads in the right location at the right time. 

• Business listed at the top of Google search. 

• Increased brand awareness - particularly of Big Fig’s catering service, which was previously not widely known about.

• Sustainable website optimisation model increased the confidence and ability of staff to manage and update their own website going forward.

Visit Big Fig →