Augustines of Central is a boutique preserving company based in Central Otago, using naturally grown fruit cooked in small batches to enhance the colour, flavour and integrity of their award-winning fruit preserves. The full range of products is available New Zealand wide via participating retailers and the Augustines online shop. Two of their products won gold medals at the Outstanding New Zealand Food Producer Awards in 2021, and they were listed as a finalist of the NZ Food Awards. Augustines is a passion project for Wunderbaa owner and founder Jana, as Gus is her partner.

Wunderbaa’s support: 

• Development of a successful e-commerce platform in Squarespace, offering the full range of Augustines products.

• Development and execution of social media marketing strategy on Facebook and Instagram.

• Targeted FacebookAds to reach a wider audience, generate new leads and convert more customers.

• Development and execution of a regular email marketing campaign to maintain relationships with clients and potential clients, keeping them informed of new products and activity.

Results: 

• Increased brand awareness through social media advertising and regular customer engagement.

• Increased traffic to website through email marketing and social media. 

• Increased sales via e-commerce and in-person sales from a wider audience.

Visit Augustines of Central→